.conversion-page .hero-layout{grid-template-columns:1.05fr 1fr;gap:6%}.conversion-page .hero-message h1{font-size:clamp(37px,3.65vw,54px);line-height:1.27}.conversion-page .hero-question{font-size:13px}.conversion-page .hero-desc{font-size:15px}.audience-map{padding:28px;background:#eeeae3;color:var(--ink);box-shadow:15px 15px 0 #ffffff07;min-width:0}.map-top{display:flex;justify-content:space-between;gap:10px;font-size:8px;letter-spacing:.09em;padding-bottom:20px;border-bottom:1px solid #c8c0b4}.audience-field{display:grid;grid-template-columns:repeat(9,1fr);gap:14px 13px;padding:32px 10px 24px;position:relative}.audience-field i{width:11px;height:11px;justify-self:center;border:1px solid #bbb2a7;border-radius:50%;background:#d8d0c5}.audience-field i.match{background:#352f28;border-color:#352f28;box-shadow:0 0 0 5px #352f2810}.audience-field>span{grid-column:1/-1;text-align:center;font-size:10px;color:#716659;margin-top:10px}.map-caption{display:flex;align-items:end;justify-content:space-between;gap:20px;padding:15px 0 26px}.map-caption strong{font-size:26px;font-weight:500;line-height:1.45;letter-spacing:-.04em}.map-caption p{font-size:11px;color:var(--muted)}.journey-line{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #c8c0b4;border-bottom:1px solid #c8c0b4;padding:22px 0}.journey-line>div{border-right:1px solid #c8c0b4;padding-left:18px}.journey-line>div:first-child{padding-left:0}.journey-line>div:last-child{border-right:0}.journey-line b{font:italic 15px Georgia;color:#8a7d6c}.journey-line span{display:block;font-size:22px;margin:10px 0;font-weight:500}.journey-line small{display:block;font-size:10px;color:var(--muted)}.map-note{font-size:8px!important;color:#766b5f;margin-top:14px}.diagnosis-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:45px}.diagnosis-grid article{padding-top:25px;border-top:1px solid var(--line)}.diagnosis-grid article>span{font-size:9px;letter-spacing:.1em;color:var(--muted)}.diagnosis-grid h3{font-size:29px;line-height:1.4;font-weight:500;margin:25px 0 18px}.diagnosis-grid p{font-size:15px;color:var(--muted)}.diagnosis-bottom{margin-top:40px;padding:28px 30px;background:#e5e0d8;display:flex;gap:10%;align-items:center}.diagnosis-bottom>span{font-size:12px;color:var(--muted)}.diagnosis-bottom p{font-size:20px;letter-spacing:-.03em}.customer-plan{background:#211d19;color:var(--paper)}.customer-plan .eyebrow,.customer-plan .split-heading>p{color:#c1b4a4}.strategy-board{display:grid;grid-template-columns:.7fr 1.3fr;gap:9%;border-top:1px solid #554a3e;padding-top:40px}.strategy-spine{font:clamp(38px,4.5vw,66px)/1.15 Georgia,serif;letter-spacing:-.035em;color:#c6b9a9;padding-top:14px}.strategy-spine i{color:#8d7d69}.strategy-steps{list-style:none;padding:0;margin:0}.strategy-steps li{display:grid;grid-template-columns:35px 1fr;gap:22px;border-bottom:1px solid #554a3e;padding:28px 0}.strategy-steps li:first-child{padding-top:10px}.strategy-steps li>span{font:italic 23px Georgia;color:#9d8c75}.strategy-steps h3{font-size:24px;font-weight:500;line-height:1.5;margin-bottom:16px}.strategy-steps p{font-size:14px;color:#c2b6a6}.strategy-steps small{display:block;font-size:11px;color:#a69886;margin-top:20px;line-height:1.8}.strategy-note{font-size:11px;color:#a99b89;margin-top:30px;text-align:right}.measurement{background:#e5e0d8;padding:35px}.measure-top{display:flex;align-items:center;justify-content:space-between;gap:25px;border-bottom:1px solid #bdb3a5;padding-bottom:22px}.measure-top span{font-size:13px;color:var(--muted)}.measure-top p{font-size:22px;letter-spacing:-.03em;color:#71675b}.measure-arrow{font-size:25px;text-align:center;padding:20px;color:#8a7d6c}.measure-bottom{display:grid;grid-template-columns:repeat(3,1fr);gap:35px}.measure-bottom article{background:var(--paper);padding:28px}.measure-bottom span{font-size:9px;color:var(--muted);letter-spacing:.13em}.measure-bottom h3{font-size:21px;font-weight:500;margin:22px 0 15px;line-height:1.4}.measure-bottom p{font-size:14px;color:var(--muted)}.measurement-note{font-size:11px;color:var(--muted);margin-top:20px;max-width:850px}.conversion-page .approach-section{background:#eae6df}
@media(max-width:1000px){.map-caption{display:block}.map-caption p{margin-top:12px}.audience-map{padding:22px}.audience-field{gap:13px 9px}.map-caption strong{font-size:24px}.strategy-board{gap:5%}.strategy-steps h3{font-size:22px}.measure-bottom{gap:18px}.measure-bottom article{padding:22px}.measure-bottom h3{font-size:19px}}
@media(max-width:760px){.conversion-page .hero-layout{grid-template-columns:1fr;gap:38px}.conversion-page .hero-message h1{font-size:clamp(31px,7.6vw,50px)}.conversion-page .hero-question{font-size:12px}.conversion-page .hero-desc{font-size:14px}.audience-map{padding:25px 22px}.map-top{font-size:7px}.map-caption{display:flex;gap:18px}.map-caption strong{font-size:23px}.map-caption p{font-size:10px}.audience-field{padding-top:28px}.journey-line>div{padding-left:12px}.journey-line small{font-size:9px}.map-note{font-size:8px!important}.diagnosis-grid{grid-template-columns:1fr;gap:27px;margin-top:30px}.diagnosis-grid article{padding-top:22px}.diagnosis-grid h3{font-size:28px;margin-top:16px}.diagnosis-grid p{font-size:14px}.diagnosis-bottom{display:block;margin-top:30px;padding:25px}.diagnosis-bottom p{font-size:18px;margin-top:14px}.strategy-board{grid-template-columns:1fr;gap:28px;padding-top:28px}.strategy-spine{font-size:38px}.strategy-spine br{display:none}.strategy-spine i{display:block}.strategy-steps li{grid-template-columns:26px 1fr;gap:14px;padding:24px 0}.strategy-steps h3{font-size:22px}.strategy-steps p{font-size:14px}.strategy-steps small{font-size:10px}.strategy-note{text-align:left;font-size:10px}.measurement{padding:24px}.measure-top{display:block}.measure-top p{font-size:21px;margin-top:12px}.measure-bottom{grid-template-columns:1fr;gap:16px}.measure-bottom article{padding:25px}.measure-bottom h3{font-size:24px;margin:15px 0}.measurement-note{font-size:10px}}

/* A clear typographic opening; the customer strategy follows below. */
.conversion-page .hero-layout{display:block;padding:65px 0 60px}
.conversion-page .hero-message{max-width:960px}
.conversion-page .hero-message h1{font-size:clamp(46px,5.8vw,78px);line-height:1.2;margin:27px 0 30px}
.conversion-page .hero-desc{font-size:19px;line-height:1.8}
.conversion-page .hero-question{font-size:13px;color:#b7ab9d}
.conversion-page .hero-message .primary{margin-top:30px}
@media(max-width:760px){.conversion-page .hero-layout{padding:40px 0}.conversion-page .hero-message h1{font-size:clamp(35px,8.3vw,58px);margin:24px 0}.conversion-page .hero-desc{font-size:16px}.conversion-page .hero-question{font-size:11px}.conversion-page .hero-desc br{display:none}.conversion-page .hero-message .primary{max-width:400px}}